Go Get Em Tiger

Coffee that makes you float. Your thoughts at flight, conversations in the air, smiles afloat. Creating in a space above the surface.
Why does ggetla have an astronaut for their brand image?
Along with their idea that coffee is an aid to everyday activities, they decided to name themselves go get em tiger to give you that extra pat on the back. Go get em! With that in mind, they wanted to present themselves using illustrations of people doing awesome things. Hence, the floating astronaut and charging motorcyclist. There were a couple others, a boxer and a doctor running down the halls, but the astronaut really triumphed as a great representative. Their image is clean, expressive and awesome.