AIGA: Looking Good

Have you taken a look at the new AIGA website yet? Great new look AIGA!


PRINTEGR8

Yesterday I hopped on the metro down to Long Beach and attended the PRINTEGR8 presentation made possible by Westamerica Graphics. What a great fast-paced schedule that informed and presented information to the point on the value of print today and increasing your ROI (Return on Investment).
What I took away:
1. Grow your business via social media and go mobile.
2. Print will not disintegrate.
Watch Go paper. Grow trees. | How using paper can actually lead to more trees.. And learn more about go paper, grow trees here.

Do you take interest to your direct mail advertising? What about if it is well designed and uses a nicely textured paper. I know great print design on nicely textured paper speaks to me the same amount as do the well-designed email newsletter advertisements.


Comparing brands

Both brands Volkswagen and Smart Car are using a similar idea to speak to a larger population via presenting the amount of consumption versus expenses in a lifetime. With Volkswagen speaking in terms of life’s costs and expenses compared to Smart’s way of characterizing more consumption than necessary, both companies are building an advertising strategy on creating awareness on consumerism and value of products. The Smart Car makes the statement to consume less and Volkswagen presents high value products for a comparable price. Smart uses an illustrative technique and Volkswagen uses an interactive design to touch on the reality more for each individual. Which do you think is more successful in marketing their brand?

See the making of the VW campaign here:

The Making Of True Life Costs from Terry Hall on Vimeo.</p
Test out the project here.

Watch the Smart Car Ad video here:

Smart Car – Against Dumb from Buck on Vimeo.

Video and illustrations found on bldgwlf.com


Floating People: Can you relate?

Check out the floating people found on Colossal! It depicts the way I feel when in the circumstances of the individuals photographed. Haven’t you felt like you were floating while drifting in thought on a park bench or on a bike ride?