Massimo and Lella Vignelli, AIGA Medalists 1982

Great words taken from AIGA’s Medalists: Massimo and Lella Vignelli “There are three investigations in design,” says Massimo. “The first is the search for structure. Its reward is discipline. The second is the search for specificity. This yields appropriateness. Finally, we search for fun, and we create ambiguity.”

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